Airlines Booking Centre Sdn Bhd, or simply ABC, first opened her doors on 3 March 1980 with the
simple objective of offering travel services to travelers in this country.
It all began with a dynamic lady’s dream to manage one of Malaysia’s most successful destination
management company. Jennifer Ng figured that it wasn’t just only size, experience, technology or
price that was going to make her vision into a reality, but most importantly, a destination
management company based on excellent reputation as one who delivers, integrity and a
consistent standard of service. So she went about building ABC on all these strong principles of
foundation, whilst injecting her personality and philosophy into the management and operations of
And so it grew.
Today, ABC is an established and even more dynamic company which grows everyday in her
maturity. ABC is now recognized by her peers as one of the leading destination management
company in this country.
Understanding the intricacies of this business, ABC is a company which practices a hand-on
management structure : all personnel are trained and encouraged to deal professionally, to be
involved personally and solving all needs of the customers. It is a simple philosophy of that people
like to be treated personally in a service oriented business.
ABC retains her appeal, having survived by adapting to the time and expanding with the tourism
industry. From a primary focused company, it has now grown to a multi-faceted destination
management company, with its latest foray into corporate incentive travel. Corporate Incentive
Services, or CIS, is poised to be the latest demand where corporations offer their executives the
opportunities to travel on work or reward leisure. ABC is now committed to developing and meeting
this fast growing market of the travel and tour industry by developing, sourcing and negotiating for
value packages for her customers.
ABC is simple customer focused, aiming to meet the specific needs of the customer and going into
the next century with its first vision of service to her customers.